In the bustling realm of hospitality management, a fresh and innovatively thought out branding strategy has emerged from the skilled hands at Skinn Branding Agency. A company that started as a humble startup and scaled up exponentially, Huswell required a brand makeover that truly encapsulated their ethos, positioning, and essence. The challenge was to create a visual identity that echoed their vision while staying true to their role as a one-stop hospitality partner providing seamless services for owners, investors, and tenants.
Intriguingly, the approach Skinn adopted for Huswell veered off the beaten path. Where the common route taken is to focus on potential guests, they chose to shift the focus to the source, the landlords. This revolutionary move flipped the narrative, recognizing the pivotal role of landlords in shaping first-class experiences.
The Skinn team understood that Huswell’s extensive service list, including advertising, set-up, regulatory and repairs, along with their data-backed nature and insightful online platform, demanded a visual identity that was as clean, efficient, and elegant as the services offered. Thus, they created a brand that didn’t intrude but subtly, yet powerfully, announced its presence.
Central to this new identity is the Huswell ‘H’. More than a letter, it’s a beacon signaling to owners, platform, and tenants alike that they’ve arrived at the right destination. A sanctuary that offers a perfect balance in the rental process through chosen third-party platforms, providing a sense of security and certainty.
Huswell stands as a symbol of quality, a label that assures a smooth, seamless experience in managing properties. Recognizing that the journey is not always straightforward or easy, Skinn created a brand identity that offers solace. It was crucial to project an image that provided ‘breathing room’ for property owners, a calming influence in the turbulent world of hospitality management.
The brand identity and visual design, thus, reflect a sense of flowingness. The fluid design and soft curves give a sense of calm, symbolizing the ease and efficiency that Huswell brings to the table. In a nutshell, the rebranding operation has expertly aligned Huswell’s growth trajectory with its visual representation, resulting in a brand that is not just a name or a logo, but a quality label offering a promise of the best hospitality management services.
This unique rebranding strategy by Skinn Branding Agency for Huswell reinforces the value of thoughtful and intentional design. It’s a testament to how visual identity can not only represent a brand but also personify its ethos and aspirations, creating an engaging and dynamic interaction between the brand and its audience.
Branding and visual identity assets
For more information make sure to check out the Skinn Branding Agency website.