3 Essential Design Trends, October 2023

Carrie Cousins.

Today we go over 3 Essential Design Trends

Every now and then, website design trends can leave you scratching your head. This month’s collection includes some of those.
design principles, there’s a question about function or usability. These designs can sometimes surprise you and work amazingly, while other times, they simply fall flat. (You’ll have to be the judge here.)

Here’s what’s trending in design this month:

1. Text Above the Hero Image

This website design trend, featuring text above the hero image or video, can look a lot of different ways. In the examples below, you’ll see this range, from images that are still fully visible to those that sneak below the scroll.

This design style also has a totally different vibe between desktop and mobile devices. On a desktop, the image can get lost sometimes, and the visual sharpness seems lacking. On mobile devices, the focus on messaging drives home the importance of the words. There’s also the difference in how these groups of users interact and scroll, with a desktop user potentially missing the main message to get to the image or video, while it is hard to miss on phones.

Taste uses an oversized, stacked bold headline on a rather stark background to ensure you read the words before moving to the video tucked into the scroll. The only real color or motion on the home screen is the rotating menu button – a quite different navigation element. The big “TASTE” letters seem to break some design rules as well.

site leads with a beautiful oversized headline with an image/video element below. Here, she added one more element, an extra text element, and a button to the left of the image area to help get you further into the work and understand what she’s about.

storytelling display. There’s less of a clear distinction between the left and right panels.

Sometimes this works beautifully, such as in the first example below. Other times, this can lead to severe readability challenges.

The Midnight Post Book is a website that’s for a book, making it a great example to showcase a storytelling device. With the main illustration to the left and the text to the right, there’s a clear reading flow and a nice balance in the design.

website design trends, it’s with the caveat that there are design things that we must do or try. But that’s not always the case. What works for one won’t always work for all.

Each of the trends and examples here are in the spirit. While they might work for the content therein, there may not be a practical application for other projects. That’s for you to experiment with and decide. Have fun!

Carrie Cousins

Carrie Cousins is a freelance writer with more than 10 years of experience in the communications industry, including writing for print and online publications, and design and editing. You can connect with Carrie on Twitter @carriecousins.

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