Fusion of Branding
The case study, spanning March to June 2023, delves deep into the design intricacies. From the brandbook and stationery to website design and social media posts, every touchpoint reflects meticulous attention to detail. The environmental design, clothing, objects, and signage further amplify the brand’s presence, making it a force to reckon with in the design world.
Behind this transformative journey were the creative minds of Florian Cornut, who led the direction, supported by Brand Director Byron Regej and Creative Talent Director Casey Leigh Jordan. The synergy of Partner Associate & Senior Producer duo, Thomas Knight and Katelin Perry, further enriched the project.
A nod to the fonts, Vinila by @plaudesign and GT Alpina Fine by @grillytype, for adding depth and character to the designs. The impeccable shooting/mockup by Bendito and the animations by Loic Losco @losco.gif brought the vision to life.
In conclusion, Shapes & Forms stands as a testament to the power of design when it’s rooted in clarity, collaboration, and creativity.
Branding and visual identity artifacts